PM Conception: Product Blueprint for Balancer
1. Top Navigation & Header Modules
The header is the command center of the DEX. Below are the modules and links extracted from the live DOM:
- Pools →
/pools - Swap →
/swap - Portfolio →
/portfolio - veBAL →
/vebal - Build
- Create wallet ▼ *(dropdown menu — expand to see sub-items)*
- Connect ▼ *(dropdown menu — expand to see sub-items)*
- ** ↳ Balancer →
/create?protocol=balancer v3** - ** ↳ CoW AMM →
/create?protocol=cow** - ** ↳ v3 Scaffold**
- ** ↳ Code & Contracts**
- ** ↳ Data & Analytics**
- ** ↳ Partner onboarding**
- ** ↳ DAO & Partner OPs**
- ** ↳ v3 core concepts**
- ** ↳ Build an AMM**
- ** ↳ Build a hook**
- ** ↳ Build a router**
- ** ↳ Integration guides**
2. Footer & Ecosystem Links
The footer reveals the protocol's community and developer resources:
- Home
- v3 Docs
- Prototype on v3
- Code & Contracts
- v2 Docs
- Explore pools
- Swap tokens
- View portfolio
- Get veBAL
- Forum
- Governance
- Bug bounties
- Dune Analytics
- Defilytica
- Brand assets
- Feedback
- Terms of use
- Privacy policy
- Cookies policy
- 3rd party services
- Risks
3. Core Interactions (CTAs)
Primary action buttons driving user conversion:
- [ Create wallet ]
- [ Connect ]
4. Strategic UI Insights
- Product Pillars: The navigation structure reveals whether Balancer is focused on pure Swaps, or has expanded into Lending, Perps, NFTs, or other DeFi verticals.
- Ecosystem Maturity: Footer links indicate developer resources, governance, and community channels.
- Change Monitoring: Comparing this blueprint with future scans instantly highlights new product modules.